Leverage viral growth inherent in mobile peer-to-peer telematics to strategic advantage

Thesis (M.B.A.)--Massachusetts Institute of Technology, Sloan School of Management; and, (S.M.)--Massachusetts Institute of Technology, Dept. of Mechanical Engineering; in conjunction with the Leaders for Manufacturing Program at MIT, 2004. === Includes bibliographical references (p. 136-139). === T...

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Bibliographic Details
Main Author: Bue, Erik C. (Eric Christophe), 1973-
Other Authors: Charles H. Fine and David Reed.
Format: Others
Language:English
Published: Massachusetts Institute of Technology 2006
Subjects:
Online Access:http://hdl.handle.net/1721.1/34747