A "go to market" strategy : enabling P&G profitable share growth through streamlined logistics

Thesis (M.B.A.)--Massachusetts Institute of Technology, Sloan School of Management; and, (S.M.)--Massachusetts Institute of Technology, Dept. of Chemical Engineering; in conjunction with the Leaders for Manufacturing Program at MIT, 2002. === Includes bibliographical references (leaf 75). === The co...

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Bibliographic Details
Main Author: Koenigs, Leslie E. (Leslie Erin), 1973-
Other Authors: Donald B. Rosenfield and David Simchi-Levi.
Format: Others
Language:English
Published: Massachusetts Institute of Technology 2006
Subjects:
Online Access:http://hdl.handle.net/1721.1/34721