Adapting massively multiplayer Internet computer games to the mainstream market : a business plan for Turbine Entertainment Software

Thesis (M.B.A.)--Massachusetts Institute of Technology, Sloan School of Management, 2001. === Vita. === Includes bibliographical references. === Massively multiplayer (MMP) games are the most lucrative segment of the Internet gaming market, which is the fastest growing segment of the entire computer...

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Bibliographic Details
Main Author: Monsarrat, Jonathan Graves, 1968-
Other Authors: Russell Olive.
Format: Others
Language:English
Published: Massachusetts Institute of Technology 2006
Subjects:
Online Access:http://hdl.handle.net/1721.1/32707