The role of consideration in the pursuit of market share : a study of the U.S. automobile industry
Thesis (M.B.A.)--Massachusetts Institute of Technology, Sloan School of Management, 2004. === Includes bibliographical references (leaves 83-84). === The state of business in the U.S. automobile industry is such that competition is fierce, and consumers have a perplexing number of alternatives from...
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| Format: | Others |
| Language: | English |
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Massachusetts Institute of Technology
2005
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| Online Access: | http://hdl.handle.net/1721.1/17897 |