Defensive marketing strategy : empirical applications

Defensive marketing strategy : empirical applications

Thesis (M.S.)--Massachusetts Institute of Technology, Sloan School of Management, 1983. === MICROFICHE COPY AVAILABLE IN ARCHIVES AND DEWEY. === Bibliography: leaves 141-142. === by Michael J. Halloran and Marc A. Silver. === M.S.

Bibliographic Details
Main Authors: Halloran, Michael J, Silver, Marc A
Other Authors: John R. Hauser.
Format: Others
Language:English
Published: Massachusetts Institute of Technology 2005
Subjects:
Sloan School of Management.
Online Access:http://hdl.handle.net/1721.1/15492

Internet

http://hdl.handle.net/1721.1/15492

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