Empirical modeling of the dynamics of the order of entry effect on market share, trial penetration and repeat purchases for frequently purchased consumer goods

Empirical modeling of the dynamics of the order of entry effect on market share, trial penetration and repeat purchases for frequently purchased consumer goods

Thesis (Ph. D.)--Massachusetts Institute of Technology, Sloan School of Management, 1989. === Includes bibliographical references (leaves 111-116). === by Gurumurthy Kalyanaram. === Ph.D.

Bibliographic Details
Main Author: Kalyanaram, Gurumurthy
Other Authors: Glen L. Urban.
Format: Others
Language:English
Published: Massachusetts Institute of Technology 2005
Subjects:
Sloan School of Management.
Online Access:http://hdl.handle.net/1721.1/14477

Internet

http://hdl.handle.net/1721.1/14477

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