A new direction and business plan for developing and commercializing adult incontinence products in China

Thesis: S.M. in Management Studies, Massachusetts Institute of Technology, Sloan School of Management, May, 2020 === Cataloged from the official PDF of thesis. === Includes bibliographical references (pages 31-32). === The adult incontinence market in China has been considered as one of the fastest-...

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Bibliographic Details
Main Author: Chai, Lucia Y.
Other Authors: Michael A. Cusumano.
Format: Others
Language:English
Published: Massachusetts Institute of Technology 2020
Subjects:
Online Access:https://hdl.handle.net/1721.1/127097