Study on social media marketing campaign strategy -- TikTok and Instagram

Thesis: S.M. in Management Studies, Massachusetts Institute of Technology, Sloan School of Management, May, 2020 === Cataloged from the official PDF of thesis. === Includes bibliographical references (pages 39-41). === Social media is known as "a group of Internet-based applications that builds...

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Bibliographic Details
Main Author: Mou, Jessie Boxin.
Other Authors: Juanjuan Zhang.
Format: Others
Language:English
Published: Massachusetts Institute of Technology 2020
Subjects:
Online Access:https://hdl.handle.net/1721.1/127010