Machine learning methods for targeting and new product development
Thesis: Ph. D., Massachusetts Institute of Technology, Sloan School of Management, 2019 === Cataloged from PDF version of thesis. === Includes bibliographical references. === Chapter 1: Market research traditionally relies on interviews and focus groups to identify customer needs. User-generated con...
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| Format: | Others |
| Language: | English |
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Massachusetts Institute of Technology
2020
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| Online Access: | https://hdl.handle.net/1721.1/123572 |