The effect of message framing on initial choices, satisfaction, and ongoing engagement
Thesis: Ph. D., Massachusetts Institute of Technology, Sloan School of Management, 2015. === Cataloged from PDF version of thesis. === Includes bibliographical references. === Essay 1: "Yes/No/Not right now." Yes/No response formats can increase response rates even in non-forced-choice set...
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | English |
| Published: |
Massachusetts Institute of Technology
2015
|
| Subjects: | |
| Online Access: | http://hdl.handle.net/1721.1/100083 |