The roll of description and experience in the decision weights of rare and customary events

A recent debate has identified a description– experience gap, where the non-linear weighting function identified in prospect theory reverses when probabilities are discovered through experience rather than by description (probabilities). This thesis will explore the role of experience and probabi...

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Bibliographic Details
Main Author: Penner, Daniella
Other Authors: Main, Kelley (Marketing)
Published: 2014
Subjects:
Online Access:http://hdl.handle.net/1993/23932