Public Relations Ethics: A Cross-Cultural Analysis
This two-part study employed 11 qualitative interviews, the Defining Issues Test (DIT) and a quantitative version of the five-factor TARES test to complete the first cross-cultural analysis of the ethical decision-making patterns of public relations practitioners. The DIT is an instrument based on K...
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| Format: | Others |
| Language: | en |
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LSU
2004
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| Online Access: | http://etd.lsu.edu/docs/available/etd-12092004-163021/ |