Identifying Opinion Leaders and Their Activity on a Local Apparel Business Facebook Fan-Page
As technology continues to grow, new marketing opportunities arise. Facebook is an online social network that allows companies to understand their consumer base (Shih, 2011). Little research has been conducted to understand how Facebook is used as a marketing tool. Word of mouth advertising is creat...
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| Format: | Others |
| Language: | en |
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LSU
2012
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| Online Access: | http://etd.lsu.edu/docs/available/etd-11152012-080937/ |