The Effectiveness of Sports Sponsorships: A Study of the New Orleans Zephyrs
Despite the pervasiveness of sports in American society and the ever-increasing role of sponsorship in the marketing mix, sponsorship marketing as a discipline currently lacks the rigorous academic study and theoretical foundations that exist in other marketing disciplines. The purpose of this study...
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| Format: | Others |
| Language: | en |
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LSU
2001
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| Online Access: | http://etd.lsu.edu/docs/available/etd-1114101-172927/ |