A Typology of Consumer Preference Parabolas
This dissertation investigates choice scenarios where consumer preference is a non-linear function of determinant product attributes. Chapter One reviews the extant literature, identifies a number of research questions, develops a conceptual framework, and creates a propositional inventory; a centra...
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| Format: | Others |
| Language: | en |
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LSU
2013
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| Online Access: | http://etd.lsu.edu/docs/available/etd-11132013-233423/ |