Public Affairs Advertising: Corporate Influence, Public Opinion and Vote Intentions under the Third-Person Effect
This study examined corporate public affairs and brand awareness advertising under the third-person effect. Third-person effect studies examine the interaction between the media and its effect on public opinion. Past research in third-person effect indicates that individuals perceive that the media...
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | en |
| Published: |
LSU
2006
|
| Subjects: | |
| Online Access: | http://etd.lsu.edu/docs/available/etd-11082006-151706/ |