Twittering to the Top: A Content Analysis of Corporate Tweets to Measure Organization-Public Relationships
Corporations worldwide are realizing the potential to build relationships with publics using social media. The microblogging site, Twitter, has transformed from a platform in which people merely update the Twitterverse about their daily activities to a communication channel where interpersonal conve...
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| Format: | Others |
| Language: | en |
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LSU
2010
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| Online Access: | http://etd.lsu.edu/docs/available/etd-04292010-162453/ |