Bonjour Canada: A Case Study of the 1995-2000 Louisiana Public Relations Campaign to Attract Canadian Visitors to Louisiana
The research undertaken in this study explores five years of the Louisiana Office of Tourism's public relations campaign to attract Canadian visitors to Louisiana. The study considers how the campaign's organizers used the cultural bond between French-speaking Canadians and Louisiana to at...
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| Format: | Others |
| Language: | en |
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LSU
2005
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| Online Access: | http://etd.lsu.edu/docs/available/etd-04132005-161415/ |