Engagement Across the Pond: The NFL's Attempts to Increase Social Media Engagement Through the Cultural Targeting of Messages
With more and more sports organizations reaching saturation points in their current home markets, the search for new, untapped, international audiences is on. Reaching out to these new markets has been made much more simple by the digitization of communication, and particularly the global spread of...
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| Format: | Others |
| Language: | en |
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LSU
2015
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| Online Access: | http://etd.lsu.edu/docs/available/etd-04052015-201834/ |