The Dual Role of Price on Purchase Likelihood

This dissertation addresses the dual role of price on purchase likelihood. Developed over three essays, the main objective of this research is to gain a better understanding of how price affects purchase likelihood. Findings of extant research contain variability in both conceptualizations and demon...

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Bibliographic Details
Main Author:	Fennell, Patrick
Other Authors:	Bragaw, Nathan
Format:	Others
Language:	en
Published:	LSU 2017
Subjects:	Marketing
Online Access:	http://etd.lsu.edu/docs/available/etd-04012017-133247/

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spelling	ndltd-LSU-oai-etd.lsu.edu-etd-04012017-1332472017-04-14T04:02:41Z The Dual Role of Price on Purchase Likelihood Fennell, Patrick Marketing This dissertation addresses the dual role of price on purchase likelihood. Developed over three essays, the main objective of this research is to gain a better understanding of how price affects purchase likelihood. Findings of extant research contain variability in both conceptualizations and demonstrated effects. This dissertation conceptualizes the effect that price has on purchase likelihood within a perceived value framework, which can be partitioned into categories of costs and benefits. This perspective allows for the decomposition of the multifaceted effects of price on purchase likelihood. Essay one provides a literature review, presents a conceptual model, and identifies four research questions pertaining to the phenomenon of interest. Essay two empirically tests the conceptual model for mediation and essay three tests for moderated mediation. Bragaw, Nathan Niedrich, Ronald Rice, Dan Black, William LSU 2017-04-13 text application/pdf http://etd.lsu.edu/docs/available/etd-04012017-133247/ http://etd.lsu.edu/docs/available/etd-04012017-133247/ en restricted I hereby certify that, if appropriate, I have obtained and attached herein a written permission statement from the owner(s) of each third party copyrighted matter to be included in my thesis, dissertation, or project report, allowing distribution as specified below. I certify that the version I submitted is the same as that approved by my advisory committee. I hereby grant to LSU or its agents the non-exclusive license to archive and make accessible, under the conditions specified below and in appropriate University policies, my thesis, dissertation, or project report in whole or in part in all forms of media, now or hereafter known. I retain all other ownership rights to the copyright of the thesis, dissertation or project report. I also retain the right to use in future works (such as articles or books) all or part of this thesis, dissertation, or project report.
collection	NDLTD
language	en
format	Others
sources	NDLTD
topic	Marketing
spellingShingle	Marketing Fennell, Patrick The Dual Role of Price on Purchase Likelihood
description	This dissertation addresses the dual role of price on purchase likelihood. Developed over three essays, the main objective of this research is to gain a better understanding of how price affects purchase likelihood. Findings of extant research contain variability in both conceptualizations and demonstrated effects. This dissertation conceptualizes the effect that price has on purchase likelihood within a perceived value framework, which can be partitioned into categories of costs and benefits. This perspective allows for the decomposition of the multifaceted effects of price on purchase likelihood. Essay one provides a literature review, presents a conceptual model, and identifies four research questions pertaining to the phenomenon of interest. Essay two empirically tests the conceptual model for mediation and essay three tests for moderated mediation.
author2	Bragaw, Nathan
author_facet	Bragaw, Nathan Fennell, Patrick
author	Fennell, Patrick
author_sort	Fennell, Patrick
title	The Dual Role of Price on Purchase Likelihood
title_short	The Dual Role of Price on Purchase Likelihood
title_full	The Dual Role of Price on Purchase Likelihood
title_fullStr	The Dual Role of Price on Purchase Likelihood
title_full_unstemmed	The Dual Role of Price on Purchase Likelihood
title_sort	dual role of price on purchase likelihood
publisher	LSU
publishDate	2017
url	http://etd.lsu.edu/docs/available/etd-04012017-133247/
work_keys_str_mv	AT fennellpatrick thedualroleofpriceonpurchaselikelihood AT fennellpatrick dualroleofpriceonpurchaselikelihood
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The Dual Role of Price on Purchase Likelihood

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