The Dual Role of Price on Purchase Likelihood
This dissertation addresses the dual role of price on purchase likelihood. Developed over three essays, the main objective of this research is to gain a better understanding of how price affects purchase likelihood. Findings of extant research contain variability in both conceptualizations and demon...
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| Format: | Others |
| Language: | en |
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LSU
2017
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| Online Access: | http://etd.lsu.edu/docs/available/etd-04012017-133247/ |