Preception of and Reactions to the Presence of URL's in Print Advertising of a Non-Technology Brand
This thesis, through an experiment of 108 subjects, studies the relationship between the presence of a Uniform Resource Locator (URL or web address) in newspaper advertisements and perception of the product advertised as well as the likelihood to act on the advertisement. The findings reveal URLs do...
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| Format: | Others |
| Language: | en |
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LSU
2002
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| Online Access: | http://etd.lsu.edu/docs/available/etd-0131102-132358/ |