Online customer behavior prediction
Marketing has an important role in any successful business. However, advertising costs can be quite large. The key to a good marketing is to understand the customer behavior toward advertisements, in order to decide through what means one can advertise most efficiently. Traditionally, this process w...
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| Format: | Others |
| Language: | en |
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McGill University
2013
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| Online Access: | http://digitool.Library.McGill.CA:80/R/?func=dbin-jump-full&object_id=117172 |