Understanding the many shades of corporate social responsibility-coporate and brand evaluations
Corporate social responsibility (CSR) programs are becoming increasingly diversified and sophisticated. Despite the wide use and rapid evolution of CSR practices, existing marketing research, which examines across CSR strategies, and the many shades of CSR, is scant (Peloza and Shang 2011). The goal...
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| Format: | Others |
| Language: | en |
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McGill University
2012
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| Online Access: | http://digitool.Library.McGill.CA:80/R/?func=dbin-jump-full&object_id=106343 |