Consumption emotional experiences : an investigation of their design, outcomes, and underlying mechanism of action in the context of repeated services episodes
Despite many efforts to promote the importance of considering consumer experience, few studies have provided empirical evidence of their impact on immediate consumption outcomes and on their relationship with existing product/service design attributes, while considering the subjective nature of cons...
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| Format: | Others |
| Language: | en |
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McGill University
2007
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| Online Access: | http://digitool.Library.McGill.CA:80/R/?func=dbin-jump-full&object_id=102841 |