The Business of Soul-Mates A Social Network Approach to Assessing a Customer-Company Relationship: The Customer-Company Network Strength Structural Equation Model

The Business of Soul-Mates A Social Network Approach to Assessing a Customer-Company Relationship: The Customer-Company Network Strength Structural Equation Model

This thesis develops and tests a Measurement Model and a Structural Equation Model (SEM) to assess the strength of a customer-company network using an interdisciplinary approach. The research integrates recent principles from Social Network Theory, Service-Dominant Logic and Customer Engagement Theo...

Full description

Bibliographic Details
Main Author: Hilali, Asmaa
Format: Others
Published: 2013
Online Access:http://spectrum.library.concordia.ca/978590/1/Hilali_PhD_S2014_%2D2.pdf
Hilali, Asmaa <http://spectrum.library.concordia.ca/view/creators/Hilali=3AAsmaa=3A=3A.html> (2013) The Business of Soul-Mates A Social Network Approach to Assessing a Customer-Company Relationship: The Customer-Company Network Strength Structural Equation Model. PhD thesis, Concordia University.

Internet

http://spectrum.library.concordia.ca/978590/1/Hilali_PhD_S2014_%2D2.pdf
Hilali, Asmaa <http://spectrum.library.concordia.ca/view/creators/Hilali=3AAsmaa=3A=3A.html> (2013) The Business of Soul-Mates A Social Network Approach to Assessing a Customer-Company Relationship: The Customer-Company Network Strength Structural Equation Model. PhD thesis, Concordia University.

Similar Items