The Effects of Testosterone Indicators on Consumer Risk-Taking
Although extensive research has examined physiological influences on consumer behavior, how hormones influence risk-taking behavior is not yet well understood. My dissertation focuses on how testosterone might influence consumer risk-taking. In paper one (Stenstrom & Saad, 2011), the literature...
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2014
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| Online Access: | http://spectrum.library.concordia.ca/978425/1/Stenstrom_PhD_S2014.pdf Stenstrom, Eric <http://spectrum.library.concordia.ca/view/creators/Stenstrom=3AEric=3A=3A.html> (2014) The Effects of Testosterone Indicators on Consumer Risk-Taking. PhD thesis, Concordia University. |