Improving the Social Normative Influence of Self-Prophecy: The Effect of a Perceived Audience and the Moderating Role of Self-Construal

Improving the Social Normative Influence of Self-Prophecy: The Effect of a Perceived Audience and the Moderating Role of Self-Construal

Self-prophecy (SP) is a viable marketing strategy shown to increase the prevalence of socially normative behaviours in a variety of contexts, by simply asking people to make a prediction regarding their performance of the target behaviour. The goal of the current research was to extend SP effects in...

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Bibliographic Details
Main Author: Duval, Kimberly
Format: Others
Published: 2013
Online Access:http://spectrum.library.concordia.ca/977541/1/Duval_MSc_F2013.pdf
Duval, Kimberly <http://spectrum.library.concordia.ca/view/creators/Duval=3AKimberly=3A=3A.html> (2013) Improving the Social Normative Influence of Self-Prophecy: The Effect of a Perceived Audience and the Moderating Role of Self-Construal. Masters thesis, Concordia University.

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http://spectrum.library.concordia.ca/977541/1/Duval_MSc_F2013.pdf
Duval, Kimberly <http://spectrum.library.concordia.ca/view/creators/Duval=3AKimberly=3A=3A.html> (2013) Improving the Social Normative Influence of Self-Prophecy: The Effect of a Perceived Audience and the Moderating Role of Self-Construal. Masters thesis, Concordia University.

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