Worshipping the Enterprising Self: The Oprah Empire's Brand of Spiritual Self-Governance

Oprah Winfrey, currently one of the most popular American cultural and moral leaders, frames her empire of media products with the slogan "Live Your Best Life." Oprah uses this slogan to urge audience members to govern their choices, thoughts, and feelings in such a way that they might emu...

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Bibliographic Details
Main Author: Jenicek, Ainsley
Format: Others
Published: 2009
Online Access:http://spectrum.library.concordia.ca/976468/1/MR63032.pdf
Jenicek, Ainsley <http://spectrum.library.concordia.ca/view/creators/Jenicek=3AAinsley=3A=3A.html> (2009) Worshipping the Enterprising Self: The Oprah Empire's Brand of Spiritual Self-Governance. Masters thesis, Concordia University.