Brand social responsibility : construct and scale developemnt [sic]
Although corporate social responsibility (CSR) has been a widely researched topic, no universally accepted scale exists that adequately measures consumers' perceptions of CSR, or accounts for the possible differences between a parent brand's SR and its subsidiary's SR. Existing CSR sc...
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2009
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| Online Access: | http://spectrum.library.concordia.ca/976450/1/MR63112.pdf Barki, Simla <http://spectrum.library.concordia.ca/view/creators/Barki=3ASimla=3A=3A.html> (2009) Brand social responsibility : construct and scale developemnt [sic]. Masters thesis, Concordia University. |