Changes in women's consumption preferences and behaviors across the menstrual cycle
Recently, a multitude of psychology studies have discovered menstrual cycle changes in a variety of preferences and behaviors in women. However, no study to date has investigated whether or not the menstrual cycle influences consumer behavior. Based on evolutionary theory and behavioral physiology f...
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2007
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| Online Access: | http://spectrum.library.concordia.ca/975785/1/MR40986.pdf Stenstrom, Eric Pierre <http://spectrum.library.concordia.ca/view/creators/Stenstrom=3AEric_Pierre=3A=3A.html> (2007) Changes in women's consumption preferences and behaviors across the menstrual cycle. Masters thesis, Concordia University. |
Internet
http://spectrum.library.concordia.ca/975785/1/MR40986.pdfStenstrom, Eric Pierre <http://spectrum.library.concordia.ca/view/creators/Stenstrom=3AEric_Pierre=3A=3A.html> (2007) Changes in women's consumption preferences and behaviors across the menstrual cycle. Masters thesis, Concordia University.