Impact of price promotions on customer-based brand equity with a proxy measure
In today's market place, customers tend to rely more on the established brands to simplify their brand selection and reduce their purchase risk. Creating and maintaining a strong brand brings companies many competitive advantages and long term profitability. Although price promotions have becom...
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2007
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| Online Access: | http://spectrum.library.concordia.ca/975778/1/MR40981.pdf Li, Hai Hong <http://spectrum.library.concordia.ca/view/creators/Li=3AHai_Hong=3A=3A.html> (2007) Impact of price promotions on customer-based brand equity with a proxy measure. Masters thesis, Concordia University. |