Anti-consumption: The lifestyles of the disciplined materialists

Anti-consumption: The lifestyles of the disciplined materialists

This thesis examines why some people row against the consumerism tide and adopt anti-consumption lifestyles. Reasons for understanding this resistance are twofold. First, companies should create value for consumers who normally resist consumption by identifying the needs of this segment. Second, po...

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Bibliographic Details
Main Author: Nepomuceno, Marcelo Vinhal
Format: Others
Published: 2012
Online Access:http://spectrum.library.concordia.ca/974836/11/Thesis_%2D_Marcelo_Vinhal_Nepomuceno%2Dfinal_version_%2D_Spectrum.pdf
Nepomuceno, Marcelo Vinhal <http://spectrum.library.concordia.ca/view/creators/Nepomuceno=3AMarcelo_Vinhal=3A=3A.html> (2012) Anti-consumption: The lifestyles of the disciplined materialists. PhD thesis, Concordia University.

Internet

http://spectrum.library.concordia.ca/974836/11/Thesis_%2D_Marcelo_Vinhal_Nepomuceno%2Dfinal_version_%2D_Spectrum.pdf
Nepomuceno, Marcelo Vinhal <http://spectrum.library.concordia.ca/view/creators/Nepomuceno=3AMarcelo_Vinhal=3A=3A.html> (2012) Anti-consumption: The lifestyles of the disciplined materialists. PhD thesis, Concordia University.

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