A decision support system for infrequent purchase decisions in E-commerce

In this paper, we propose an approach for supporting e-commerce buyers who do not have clear goals and well-defined preferences regarding the products of purchase. This is particularly the case when the purchase of such products is infrequent, e.g. home theaters and laptop computers. Our method allo...

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Bibliographic Details
Main Author: Ji, Fei
Format: Others
Published: 2005
Online Access:http://spectrum.library.concordia.ca/8474/1/MR10327.pdf
Ji, Fei <http://spectrum.library.concordia.ca/view/creators/Ji=3AFei=3A=3A.html> (2005) A decision support system for infrequent purchase decisions in E-commerce. Masters thesis, Concordia University.