An investigation of the congruency of the dimensions underlying consumers' perceptions and preferences in multidimensional scaling

An investigation of the congruency of the dimensions underlying consumers' perceptions and preferences in multidimensional scaling

Consumer perceptions and preferences are two critical constructs in marketing research because they are theorized to affect consumers' judgements, intentions to buy and actual purchase behavior. Recently, several researchers in multidimensional scaling (MDS) argued for the joint analysis of the...

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Bibliographic Details
Main Author: De La Haye Duponsel, Emilie
Format: Others
Published: 2004
Online Access:http://spectrum.library.concordia.ca/8011/1/MQ94781.pdf
De La Haye Duponsel, Emilie <http://spectrum.library.concordia.ca/view/creators/De_La_Haye_Duponsel=3AEmilie=3A=3A.html> (2004) An investigation of the congruency of the dimensions underlying consumers' perceptions and preferences in multidimensional scaling. Masters thesis, Concordia University.

Internet

http://spectrum.library.concordia.ca/8011/1/MQ94781.pdf
De La Haye Duponsel, Emilie <http://spectrum.library.concordia.ca/view/creators/De_La_Haye_Duponsel=3AEmilie=3A=3A.html> (2004) An investigation of the congruency of the dimensions underlying consumers' perceptions and preferences in multidimensional scaling. Masters thesis, Concordia University.

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