Advertising skepticism among adolescents : an extension into the social marketing arena
The youth market is of considerable importance to those selling commercial products as well as to those seeking to discourage unhealthy or risky behaviours ('social marketers'). One of the key challenges for social marketing is the development of effective messages. Advertising skepticism,...
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2004
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| Online Access: | http://spectrum.library.concordia.ca/7868/1/MQ91036.pdf Goneau, Karine <http://spectrum.library.concordia.ca/view/creators/Goneau=3AKarine=3A=3A.html> (2004) Advertising skepticism among adolescents : an extension into the social marketing arena. Masters thesis, Concordia University. |