The influence of culture and lifestyles on receptivity to direct mail

The influence of culture and lifestyles on receptivity to direct mail

This study is an analysis of the differences in Receptivity toward Direct Mail between Anglophones (English Canadians) and Francophones (French Canadians). A Receptivity toward Direct Mail model is proposed and demonstrated. This model integrates the Pay Attention To, Cognitive, Affective/Motivation...

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Bibliographic Details
Main Author: Turmel, Andrée
Format: Others
Published: 1998
Online Access:http://spectrum.library.concordia.ca/676/1/MQ39092.pdf
Turmel, Andrée <http://spectrum.library.concordia.ca/view/creators/Turmel=3AAndre==0301e=3A=3A.html> (1998) The influence of culture and lifestyles on receptivity to direct mail. Masters thesis, Concordia University.

Internet

http://spectrum.library.concordia.ca/676/1/MQ39092.pdf
Turmel, Andrée <http://spectrum.library.concordia.ca/view/creators/Turmel=3AAndre==0301e=3A=3A.html> (1998) The influence of culture and lifestyles on receptivity to direct mail. Masters thesis, Concordia University.

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