The relationship between service quality expectations and cultural diversity
The growing importance of crosscultural business as well as the continuously expanding service industry have led to the need to examine the relationship between cultural diversity and service quality. The present study focuses on how culture affects customers' service quality expectations, and...
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| Format: | Others |
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1998
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| Online Access: | http://spectrum.library.concordia.ca/668/1/MQ39080.pdf Demers, Patricia <http://spectrum.library.concordia.ca/view/creators/Demers=3APatricia=3A=3A.html> (1998) The relationship between service quality expectations and cultural diversity. Masters thesis, Concordia University. |