The influence of consumers' pre-consumption mood on experiential responses to different musical genres
The aim of the present thesis is to conduct an investigation into which responses of the music consumption experience contribute to the enjoyment of and intention to purchase music by consumers across musical genres, and how these responses may be influenced by consumers' pre-consumption mood....
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2003
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| Online Access: | http://spectrum.library.concordia.ca/2226/1/MQ83947.pdf Branch, Timothy <http://spectrum.library.concordia.ca/view/creators/Branch=3ATimothy=3A=3A.html> (2003) The influence of consumers' pre-consumption mood on experiential responses to different musical genres. Masters thesis, Concordia University. |
Internet
http://spectrum.library.concordia.ca/2226/1/MQ83947.pdfBranch, Timothy <http://spectrum.library.concordia.ca/view/creators/Branch=3ATimothy=3A=3A.html> (2003) The influence of consumers' pre-consumption mood on experiential responses to different musical genres. Masters thesis, Concordia University.