The effects of price promotion on consumers' price beliefs
Reference prices, which are extensively used in retail advertisements, have received considerable research attention over the last 25 years. The present research looks at the extent to which an advertised, or external, reference price included in a price promotion affects consumers' price belie...
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2002
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| Online Access: | http://spectrum.library.concordia.ca/1563/1/MQ68425.pdf Renard, Xavier <http://spectrum.library.concordia.ca/view/creators/Renard=3AXavier=3A=3A.html> (2002) The effects of price promotion on consumers' price beliefs. Masters thesis, Concordia University. |