The Market-oriented Contribution of Individuals: Translating Strategy into Action
This research explores the management problem of how individuals can influence the development of a strategic orientation within a firm. A market orientation strategy builds upon three dimensions: the organisation-wide acquisition, dissemination, and co-ordination of market intelligence (Jaworski...
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| Language: | en |
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University of Waterloo
2006
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| Online Access: | http://hdl.handle.net/10012/819 |