Exploring the Destination Image of China through International Urban Tourism
Literature within the tourism discipline emphasized the importance of destination image due to its effect on both supply and demand sides of marketing. Gunn’s seven-stage model illustrated the process and evolution of image formation of a destination has been used as a guiding model in the study. Th...
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| Language: | en |
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2012
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| Online Access: | http://hdl.handle.net/10012/6615 |