Female Tourists, Magazine Advertisements and Travel Preferences

I set out to determine how the contemporary Western female traveler is constructed in popular travel media, and how resonant such images were with female travel consumers themselves. Two periods of ads were compared - 2003-2004, with 1989-1990 - from three widely circulated travel magazines, to ga...

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Bibliographic Details
Main Author: Denbok, Patricia
Format: Others
Language:en
Published: University of Waterloo 2007
Subjects:
Online Access:http://hdl.handle.net/10012/2911