The Value of Branding in Two-sided Platforms
This thesis studies the value of branding in the smartphone market. Measuring brand value with data available at product level potentially entails computational and econometric challenges due to data constraints. These issues motivate the three studies of the thesis. Chapter 2 studies the smartphone...
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| Language: | en_US |
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2013
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| Online Access: | http://hdl.handle.net/1807/36011 |