Imagining India: The Nation as a Brand
This thesis critically analyzes the phenomenon of nation branding as a technique of neocolonial governmentality. The study focuses on Brand India - postcolonial India’s attempt to imagine the nation and its people through the discourse of branding. I argue that India’s nation branding exercise holl...
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| Language: | en_ca |
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2011
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| Online Access: | http://hdl.handle.net/1807/30097 |