CFL Touching Down Back in Ottawa: Exploring Corporate Image and Brand Equity Prior to Entry
This mixed method research evaluates corporate image theory and its impact on assets of brand equity. It consists of a single case study of a CFL franchise coming back to a market that has experienced two failed franchises. The first phase involved the collection of archival material and the execut...
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| Language: | en |
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2013
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| Online Access: | http://hdl.handle.net/10393/23620 |