a goal based view of product evaluation
Understanding how consumers evaluate products is of great interest to market researchers. Different approaches focus on how consumers compare, combine or process attributes (Bettman, Luce and Payne 1998, 2008; Chen and Chaiken 1999; Cohen, Fishbein and Ahtola 1972). While attribute evaluation is cle...
| Main Author: | |
|---|---|
| Other Authors: | |
| Language: | en en |
| Published: |
2010
|
| Subjects: | |
| Online Access: | http://hdl.handle.net/1974/6208 |