The Meaning and Impact of Respect in the Context of Business-to-Business Marketing Relationships
In the field of marketing, there is anecdotal evidence that “respect” is an important determinant of marketing relationship success (e.g., Berry 1996; Bitran and Hoech 1990; Costley, Friend, and Babis 2005). The current relational paradigm that guides much of marketing research, thinking, and pract...
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| Format: | Others |
| Language: | en en |
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2009
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| Online Access: | http://hdl.handle.net/1974/5272 |