SETTING THE SITES HIGH: MEASURING VIEWER ATTENTION TO AND RECALL OF FRAMED OSTEOPOROSIS PREVENTION PRINT ADVERTISEMENTS

SETTING THE SITES HIGH: MEASURING VIEWER ATTENTION TO AND RECALL OF FRAMED OSTEOPOROSIS PREVENTION PRINT ADVERTISEMENTS

Building on Message Framing Theory and the Elaboration Likelihood Model (ELM), this study examined how message frame impacts viewer attention to and cognitive processing of osteoporosis prevention print ads. Attention was measured with eye tracking technology, which calculated participants’ number o...

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Bibliographic Details
Main Author: O'MALLEY, DEBORAH
Other Authors: Queen's University (Kingston, Ont.). Theses (Queen's University (Kingston, Ont.))
Format: Others
Language:en
en
Published: 2009
Subjects:
eye tracking technology
elaboration likelihood model
message framing
osteoporosis prevention
attention
cognitive processing
Online Access:http://hdl.handle.net/1974/5105

Internet

http://hdl.handle.net/1974/5105

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