Making Development Marketable: The Politics of Image and Representation within Consumer Driven Schemes of Development Fundraising
This project examines a new and growing form of international development fundraising, which constructs and packages development as a product of consumption in order to achieve its goals of awareness and fundraising. These efforts involve the use of a new set of marketing tools, technologies, langu...
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| Language: | en |
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2011
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| Online Access: | http://hdl.handle.net/10222/14165 |